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Shilling in online reviews: An exploratory study on consumer attitude and behaviour with promotional reviews

Lookup NU author(s): Professor Raffaele Filieri


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Publication metadata

Author(s): Filieri R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 47th Academy of Marketing Conference 2014

Year of Conference: 2014

Acceptance date: 18/03/2014