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Lookup NU author(s): Professor Fred Lemke
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The concept of value has evolved in the marketing literature in recent years. However there remains a lack of consensus on how value is defined. Context is an essential platform in addressing this and we consider that the conceptual evolution is pegged to both the context and use within which value is to be determined. In this paper, we further evaluate the conceptual evolution across complex urban regeneration projects in which both context and use continually evolve. We identify time as a missing link in the conceptualisation of value and explore the way that value is both the product of, and the driver of the co-creation process. We present three propositions: 1) value exists as a social construct in early project phases; 2) post-construction, multiple agents continue value cocreation in a value-in-use setting; and 3) a ‘time-value box’ can be identified within which value changes over time to serve as an input for the next phase of co-creation.
Author(s): Lemke F, Toon M
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: EMAC 2016
Year of Conference: 2016
Online publication date: 24/05/2016
Acceptance date: 03/03/2016
Publisher: European Marketing Academy
URL: http://www.emac2016.org
