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Lookup NU author(s): Dr Yichuan Wang
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Technology commercialization (TC) contributes to maintaining the competitive advantage of high-tech firms, but although researchers have established that product innovation and new product development are enhanced by cross-functional collaboration and organizational knowledge activities, this may not be the case for TC. Drawing on the knowledge-based view and the influence of cross-functional collaboration, the main goal of this study is to unravel the relationships among cross-functional collaboration, knowledge creation and TC performance in the high-tech industry context. Empirical findings from our survey of 203 marketing and R&D managers and employees in Taiwanese high-tech companies indicate that cross-function collaboration reveals fresh opportunities for creating knowledge and commercializing technologies. Our results also suggest that knowledge creation plays an important role in TC performance by partially mediating the relationship between cross-functional collaboration and TC performance. The contributions of this study provide new insights into industrial marketing literature by proposing a cross-functional collaboration-enabled TC model that takes into account the effect of knowledge creation.
Author(s): Lin Y, Wang Y, Kung L
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2015
Volume: 49
Pages: 128-138
Print publication date: 01/08/2015
Online publication date: 01/05/2015
Acceptance date: 30/12/2014
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier
URL: http://dx.doi.org/10.1016/j.indmarman.2015.04.002
DOI: 10.1016/j.indmarman.2015.04.002
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