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Lookup NU author(s): Professor Raffaele Filieri
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Despite the exponential growth of smartphone consumption, todate, very few studies have investigated the factors that influenceconsumers' repurchase intention of smartphone brands. China has becomethe world's largest consumer markets for smartphones, thereforeunderstanding young Chinese consumers' repurchase intention in thesmartphone market is of crucial importance to smartphone companies. Apreliminary qualitative study based on 30 face-to-face interviews has ledto the development of a new conceptual framework including aesthetic(design appeal), functional (perceived quality), brand value (brandpopularity), social (subjective norm) and cultural influences (mianzi).The newly developed framework has been tested through partial leastsquares structural equation modeling with a sample of 321 young Chinesesmartphone users. The results show that young Chinese customer'ssmartphone repurchase intention is mainly determined by mianzi, perceivedquality, brand popularity, and design appeal. Furthermore, findings alsohighlight that subjective norm, perceived quality and design appealaffect Chinese people's mianzi.
Author(s): Filieri R, Lin Z
Publication type: Article
Publication status: Published
Journal: Computers in Human Behavior
Print publication date: 01/02/2017
Online publication date: 06/11/2016
Acceptance date: 28/09/2016
Date deposited: 18/10/2016
ISSN (print): 0747-5632
ISSN (electronic): 1873-7692
Publisher: Pergamon Press
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