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After a decade of critique: neoliberal environmentalism, discourse analysis and the promotion of climate-protecting behaviour in the workplace

Lookup NU author(s): Dr Jo SwaffieldORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Abstract

In a 2004 special issue of Geoforum, McCarthy and Prudham argued that the connections between neoliberalismand the environment had been underexplored in critical scholarship. In an attempt to addressthis gap, the special issue reflected on a number of different case studies and set the stage for a decadeof analysis and critique. This paper aims to contribute to the increasing body of literature by presenting adetailed theoretical analysis of neoliberal environmentalism and its role in modern society. Specifically,the paper focuses on one particular environmental issue – climate change – and uses it to categorise sixdiscourses that either conform to the principles of neoliberalism (reformist) or reject neoliberal ideas(revolutionary). Drawing on interviews with designated ‘climate champions’ (individuals who are givenresponsibility for promoting climate protecting behaviour) in large corporations, the paper then demonstrateshow this kind of typological framework might be applied to the analysis of neoliberal environmentalismin the ‘real world’. The paper finds that neoliberalism played a very influential role in thepromotion of climate protecting behaviour in the workplace. However, there was also some limited evidenceof resistance in the form of revolutionary discourses and ideas. Going forwards, the typologicalframework may provide a valuable analytical tool to assess the dominance and resistance of neoliberalenvironmentalism in the modern world.


Publication metadata

Author(s): Swaffield J

Publication type: Article

Publication status: Published

Journal: Geoforum

Year: 2016

Volume: 70

Pages: 119-129

Print publication date: 01/03/2016

Online publication date: 27/02/2016

Acceptance date: 15/02/2016

Date deposited: 18/06/2018

ISSN (print): 0016-7185

ISSN (electronic): 1872-9398

Publisher: Elsevier

URL: http://dx.doi.org/10.1016/j.geoforum.2016.02.014

DOI: 10.1016/j.geoforum.2016.02.014


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