Antecedents of Travellers’ Satisfaction and Purchase Intention from Social Commerce Websites

Filieri, R; McLeay, F; Tsui, T

doi:10.1007/978-3-319-51168-9_37

Antecedents of Travellers’ Satisfaction and Purchase Intention from Social Commerce Websites

Lookup NU author(s): Professor Raffaele Filieri

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Abstract

The popularity of social commerce websites (SCW) is constantly growing among consumers, who are increasingly adopting them before buying tourism services. Understanding the factors that influence traveler’s decisions to purchase from SCWs is of critical significance for evaluating their impact in the travel industry. This study draws upon the Delone and McLean’s (1992) Information System Success Model (ISSM) to investigate the factors that affect purchase intention. Predictions were tested with data from 119 users of Tripadvisor using structural equation modeling. Findings reveal that information quality affects both system quality and satisfaction. System quality also influences satisfaction, which ultimately influence purchase intention from a SCW.