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The doctor, the consumer and the app: A multi-faceted view of service delivery and value co-creation

Lookup NU author(s): Dr Athanasia Daskalopoulou

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Author(s): Daskalopoulou A, Keeling K, Mehandjiev N, Pritchard-Jones R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing 2016 Conference

Year of Conference: 2016

Acceptance date: 15/02/2016

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