Designing Mobile Applications for Healthcare Professional Use: A Service Marketing Perspective

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Author(s): Daskalopoulou A, Keeling K, Mehandjiev N, Pritchard-Jones R

Editor(s): Petruzzellis,L;Winer,RS;

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Science (AMS) 2015 World Marketing Congress: Rediscovering the Essentiality of Marketing

Year of Conference: 2015

Pages: 407-408

Acceptance date: 16/03/2015

Publisher: Academy of Marketing Science

URL: https://doi.org/10.1007/978-3-319-29877-1_80

DOI: 10.1007/978-3-319-29877-1_80

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