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Lookup NU author(s): Irene Yousept,
Professor Feng Li
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This paper uses the case of ASDA.com, ASDA’s home-shopping arm, to demonstrate the challenges in building and developing an online grocery business in the UK. To set the stage, the initial implementation and learning from phone/catalogue home shopping in ASDA is outlined to demonstrate why e-commerce was seen as most economically suitable to conduct a grocery home-shopping business. Then the paper illustrates the development stages and critical aspects of ASDA.com’s Web shop. Particularly, it delineates the operational aspects of B2C e-commerce in the grocery business: fulfillment center and fulfillment process. The case will also describe ASDA’s efforts in overcoming problems with their home-shopping fulfillment model and present important elements of ASDA.com’s virtual store and its operation. The paper concludes with the challenges that ASDA.com has been facing, their current status, and future prospects.
Author(s): Yousept I, Li F
Publication type: Article
Publication status: Published
Journal: International Journal of Cases on Electronic Commerce
Print publication date: 01/04/2005
ISSN (print): 1548-0623
ISSN (electronic): 1548-0615
Publisher: IGI Global