Toggle Main Menu Toggle Search

Open Access padlockePrints

Customer attitudes towards internet banking and social media on internet banking in the UK

Lookup NU author(s): Dr Nick Hajli

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


Abstract

© 2015, IGI Global. All rights reserved. Internet banking, a cost saving and productive service delivery channel, has become a new focus of banks along with developments in information and communication technology (ICT). The advancements of ICT may help improve customer satisfaction and influence customer attitudes towards Internet banking, especially on the issue of security. This chapter investigates the attitudes of customers in the UK towards Internet banking by conducting 25 in-depth interviews with various documents to supplement our analysis. Results indicate that security is the most important factor affecting Internet banking adoption in the UK. Furthermore, motivated by the growing importance of social media, this chapter also discusses the role of social media on Internet banking and provides some suggestions on how banks can leverage social media to enhance the adoption rate of Internet banking. The detailed results along with discussions, implications, and limitation are discussed at the end of this chapter.


Publication metadata

Author(s): Wang Y-Y, Shanmugam M, Hajli N, Bugshan H

Publication type: Book Chapter

Publication status: Published

Book Title: Handbook of Research on Integrating Social Media into Strategic Marketing

Year: 2015

Pages: 287-301

Print publication date: 30/04/2015

Acceptance date: 01/01/1900

Publisher: IGI Global

URL: http://doi.org/10.4018/978-1-4666-8353-2.ch017

DOI: 10.4018/978-1-4666-8353-2.ch017

Library holdings: Search Newcastle University Library for this item

ISBN: 9781466683549


Share