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Lookup NU author(s): Dr Josephine Go Jefferies
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Positive value resulting from self-service technologies (SST) in health care (‘telehealth’) rarely considers the patient perspective. We apply institutional theory to explain findings from a study of patients with heart disease and show how technologies affect their experience of conflicting logics within disruptive value co-creation processes.
Author(s): Go-Jefferies J, Hibbert S, Bishop S
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Bringing Institutional Theory to Marketing
Year of Conference: 2017
Acceptance date: 08/03/2017