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Institutional logics and the co-creation of value through self-service health care technology

Lookup NU author(s): Dr Josephine Go JefferiesORCiD

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Abstract

Positive value resulting from self-service technologies (SST) in health care (‘telehealth’) rarely considers the patient perspective. We apply institutional theory to explain findings from a study of patients with heart disease and show how technologies affect their experience of conflicting logics within disruptive value co-creation processes.

Publication metadata

Author(s): Go-Jefferies J, Hibbert S, Bishop S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Bringing Institutional Theory to Marketing

Year of Conference: 2017

Acceptance date: 08/03/2017

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