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Lookup NU author(s): Simon Edwards,
Professor Phil BlytheORCiD,
Dr Stephen Scott,
Dr Amy Guo
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This paper describes a product (the ‘Mobility Agent’) which delivers Internet-based travel and tourism-related services through fixed and mobile devices. Intelligent agent technology was used to provide European residents and visitors with dynamic, mobile, personalised, location-based information and services, specifically related to travel and tourism in complex urban environments. The paper describes the Mobility Agent and its testing and evaluation, most notably issues surrounding user acceptance, and the demand for and willingness to pay for such a product. Findings show high levels of acceptance of the Mobility Agent. Willingness to pay, especially in unfamiliar environments, is also seen to exist.
Author(s): Edwards S, Blythe PT, Scott S, Guo AW
Publication type: Article
Publication status: Published
Journal: Information Technology & Tourism
Print publication date: 15/08/2005
ISSN (print): 1098-3058
ISSN (electronic): 1943-4294
Publisher: Cognizant Communication Corp.
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