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The jury is still out on social media as a tool for reducing food waste a response to Young et al. (2017)

Lookup NU author(s): Dr Matthew Grainger, Dr Gavin Stewart



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Young et al. (2017) conclude that “social media…cannot replicate enough of the interaction shown by face to face social influence interventions to change reported behaviour more than the control group (those that did not see the interventions)”.This statement is premature considering the weight of knowledge that has been accumulated in the behaviour change literature in fields such as psychology and medicine over the past decade. Rather than suggesting that social media cannot be used as an effective behaviour change agent in the realm of food waste we suggest that Young et al. (2017) well illustrates the importance of evidence-synthesis. The lack of behaviour change from a relatively small sample of people in a study with an untargeted intervention provides one small piece of the jigsaw.

Publication metadata

Author(s): Grainger MJ, Stewart GB

Publication type: Article

Publication status: Published

Journal: Resources, Conservation and Recycling

Year: 2017

Volume: 122

Pages: 407-410

Print publication date: 01/07/2017

Online publication date: 14/04/2017

Acceptance date: 05/04/2017

Date deposited: 11/05/2017

ISSN (print): 0921-3449

ISSN (electronic): 1879-0658

Publisher: Elsevier


DOI: 10.1016/j.resconrec.2017.04.001


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