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People, Technologies, and Organizations Interactions in a Social Commerce Era

Lookup NU author(s): Dr YiChuan Wang, Dr Mina Tajvidi



This is the authors' accepted manuscript of an article that has been published in its final definitive form by IEEE, 2017.

For re-use rights please refer to the publisher's terms and conditions.


Social commerce, a powerful combination of customer-oriented social computing technologies and new commercial features, is having an increasing impact on e-commerce, potentially generating substantial economic benefits. Drawing on socio-technical theory, this study establishes a research framework to help understand the social and technical factors affecting consumers’ intention to purchase on social commerce sites. Our results demonstrate that familiarity, user experience, learning & training, and social commerce constructs all have a positive effect on consumers’ perceptions of ease of use and usefulness, thereby enhancing their trust and intention to purchase. For systems designers and engineers, our results highlight the importance of social commerce features for building consumers’ trust of social commerce sites and supporting their intention to purchase.

Publication metadata

Author(s): Hajli N, Wang Y, Tajvidi M, Hajli S

Publication type: Article

Publication status: Published

Journal: IEEE Transactions on Engineering Management

Year: 2017

Volume: 64

Issue: 4

Pages: 594-604

Print publication date: 08/05/2017

Online publication date: 15/06/2017

Acceptance date: 30/05/2017

Date deposited: 02/06/2017

ISSN (print): 0018-9391

ISSN (electronic): 1558-0040

Publisher: IEEE


DOI: 10.1109/TEM.2017.2711042


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