Lookup NU author(s): Dr YiChuan Wang,
Dr Mina Tajvidi
This is the authors' accepted manuscript of an article that has been published in its final definitive form by IEEE, 2017.
For re-use rights please refer to the publisher's terms and conditions.
Social commerce, a powerful combination of customer-oriented social computing technologies and new commercial features, is having an increasing impact on e-commerce, potentially generating substantial economic benefits. Drawing on socio-technical theory, this study establishes a research framework to help understand the social and technical factors affecting consumers’ intention to purchase on social commerce sites. Our results demonstrate that familiarity, user experience, learning & training, and social commerce constructs all have a positive effect on consumers’ perceptions of ease of use and usefulness, thereby enhancing their trust and intention to purchase. For systems designers and engineers, our results highlight the importance of social commerce features for building consumers’ trust of social commerce sites and supporting their intention to purchase.
Author(s): Hajli N, Wang Y, Tajvidi M, Hajli S
Publication type: Article
Publication status: Published
Journal: IEEE Transactions on Engineering Management
Print publication date: 08/05/2017
Online publication date: 15/06/2017
Acceptance date: 30/05/2017
Date deposited: 02/06/2017
ISSN (print): 0018-9391
ISSN (electronic): 1558-0040
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