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Toshio’s movie castle: A historical overview of Studio Ghibli’s collaboration and promotional strategies

Lookup NU author(s): Dr Shiro YoshiokaORCiD



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Intellect Ltd., 2018.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Yoshioka S

Publication type: Article

Publication status: Published

Journal: East Asian Journal of Popular Culture

Year: 2018

Volume: 4

Issue: 1

Pages: 15-29

Online publication date: 01/04/2018

Acceptance date: 30/06/2017

Date deposited: 30/06/2017

ISSN (print): 2051-7084

ISSN (electronic): 2051-7092

Publisher: Intellect Ltd.


DOI: 10.1386/eapc.4.1.15_1


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