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Market segmentation by ethnicity: is it really feasible?

Lookup NU author(s): Professor Andrew Lindridge


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Publication metadata

Author(s): Lindridge A

Editor(s): Jamal,A;Laroche,M;Penaloza, L.

Publication type: Book Chapter

Publication status: Published

Book Title: The Routledge Companion to Ethnic Marketing

Year: 2015

Pages: 235-253

Print publication date: 24/06/2015

Acceptance date: 19/10/2015

Publisher: Routledge Companions

Place Published: London


Library holdings: Search Newcastle University Library for this item

ISBN: 9780415643634