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Consumer ethnicity three decades after: a TCR agenda

Lookup NU author(s): Professor Andrew Lindridge


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Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual article critically reviews its immense literature and examines the extent to which it has provided extensive contributions not only for the understanding of ethnicity in the marketplace but also for personal/collective well-being. We identify two gaps accounting for scant transformative contributions. First, today social transformations and conceptual sophistications require a revised vocabulary to provide adequate interpretive lenses. Second, extant work has mostly addressed the subjective level of ethnic identity projects but left untended the meso/macro forces affecting ethnicity (de)construction and personal/collective well-being. Our contribution stems from filling both gaps and providing a theory of ethnicity (de)construction that includes migrants as well as non-migrants.

Publication metadata

Author(s): Visconti LM, Jafari A, Batamangeot C, Kipnis E, Lindridge AM, Peñaloza LN, Pullig C, Regany F, Ustundagli E, Weinberger MF

Publication type: Article

Publication status: Published

Journal: The Journal of Marketing Management

Year: 2014

Volume: 30

Issue: 17-18

Pages: 1882-1922

Online publication date: 08/09/2014

Acceptance date: 01/01/1900

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Taylor and Francis


DOI: 10.1080/0267257X.2014.951384


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