Toggle Main Menu Toggle Search

Open Access padlockePrints

(Virtual) ethnicity, the Internet, and well-being

Lookup NU author(s): Professor Andrew Lindridge



This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).


So called Digital Divide studies have focused on the differences in Internet access and usage among various ethno-racial groups attributing these differences to socioeconomic conditions that plague one ethnic group as disadvantaged while casting other ethnic groups as privileged. While these studies possess merit in their assertion of significant differences, the changing availability and thus role of technology within the daily lives of individuals draws questions to how and why these differences manifest in the context of one’s well-being. We argue for a broader understanding of how the Internet may be used by consumers to avoid, pursue, and/or resolve one’s ethnic identity in their everyday lives.

Publication metadata

Author(s): Lindridge AM, Henderson GR, Ekpo AE

Publication type: Article

Publication status: Published

Journal: Marketing Theory

Year: 2015

Volume: 15

Issue: 2

Pages: 279-285

Print publication date: 01/06/2015

Online publication date: 13/10/2014

Acceptance date: 05/10/2013

Date deposited: 05/10/2017

ISSN (print): 1470-5931

ISSN (electronic): 1741-301X

Publisher: Sage


DOI: 10.1177/1470593114553328


Altmetrics provided by Altmetric