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Lookup NU author(s): Professor Andrew Lindridge
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Author(s): Lindridge AM, Dibb S, Vijaygopal R
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Analytics
Year: 2014
Volume: 2
Issue: 4
Pages: 250-263
Print publication date: 19/12/2014
Online publication date: 19/12/2014
Acceptance date: 05/10/2014
ISSN (print): 2050-3318
ISSN (electronic): 2050-3326
Publisher: Palgrave Macmillan UK
URL: https://doi.org/10.1057/jma.2014.17
DOI: 10.1057/jma.2014.17
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