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Investigating Consumer Confusion Proneness Cross-Culturally: Empirical Evidence from the United States, Germany, and Thailand

Lookup NU author(s): Professor Andrew Lindridge


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Publication metadata

Author(s): Walsh G, Lindridge A, Mitchell V-W, Kilian T

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 4th International Symposium “Governing Business Systems: Theories and Challenges for Systems Thinking in Practice”

Year of Conference: 2016

Acceptance date: 01/01/2016