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Consumer acceptance and rejection of emerging agrifood technologies and their applications

Lookup NU author(s): Professor Lynn FrewerORCiD



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Oxford University Press, 2017.

For re-use rights please refer to the publisher's terms and conditions.


© Oxford University Press and Foundation for the European Review of Agricultural Economics 2017; Food insecurity represents a major global challenge. The development and application of agrifood technologies as routes to ‘sustainable intensification’ of agrifood production may improve local and national food security. This paper will consider societal responses to various agrifood technologies. Consumer non-acceptance of enabling agrifood technologies, and their products, is an important barrier to their commercialisation. Case studies (pesticides, genetic modification of plants and animals, nanotechnology in agriculture, nutrigenomics in nutrition security and synthetic biology) are considered along a temporal axis (from the 1950s to the present). Experts and regulators have increasingly recognised the importance of the role of risk and benefit perceptions. The normative assumption that consumers are ‘anti-agrifood technology’ is rejected.

Publication metadata

Author(s): Frewer LJ

Publication type: Article

Publication status: Published

Journal: European Review of Agricultural Economics

Year: 2017

Volume: 44

Issue: 4

Pages: 683-704

Print publication date: 01/09/2017

Online publication date: 23/05/2017

Acceptance date: 17/03/2017

Date deposited: 10/03/2017

ISSN (print): 0165-1587

ISSN (electronic): 1464-3618

Publisher: Oxford University Press


DOI: 10.1093/erae/jbx007


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