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Lookup NU author(s): Professor Danae ManikaORCiD, Professor Savvas PapagiannidisORCiD, Professor Michael Bourlakis
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Author(s): Manika D, Papagiannidis S, Bourlakis M
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 2018 American Marketing Association Summer Academic Conference
Year of Conference: 2018
Online publication date: 08/08/2018
Acceptance date: 30/04/2018
Publisher: American Marketing Association