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Lookup NU author(s): Dr Ana Bogdanovic
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Popovic A
Publication type: Article
Publication status: Published
Journal: Marketing
Year: 2015
Volume: 46
Issue: 3
Pages: 161-178
Online publication date: 01/07/2015
Acceptance date: 03/01/2015
ISSN (print): 0354-3471
ISSN (electronic): 2334-8364
Publisher: Serbian Marketing Association
URL: http://www.sema.rs/repository/download/marketing-vol-46-no-3.pdf