Toggle Main Menu Toggle Search

Open Access padlockePrints

Media Framing of Financial Mechanisms for Resolving Human–Predator Conflict in Namibia

Lookup NU author(s): Dr Niki RustORCiD



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


The decline in carnivore populations is largely exacerbated by lethal methods used to reduce livestock depredation. Financial mechanisms are designed to limit lethal control by reducing the cost of depredation. The media can affect how the general public feel about issues like financial mechanisms but no study has been undertaken to understand the framing of this topic. This article filled this gap by using content analysis of newspapers to analyze economic incentives designed to mitigate human–carnivore conflict in Namibia. Forty-six percent of the articles were framed positively toward incentives, 24% ambivalently, 19% negatively, and 11% neutrally. Compensation was commonly framed positively whereas community-based conservation, trophy hunting, and tourism were framed ambivalently. Incentives were framed more negatively where perceived costs outweighed benefits. These results can help conservationists plan more effective communication interventions and anticipate issues that can affect the success of mitigation strategies.

Publication metadata

Author(s): Rust N

Publication type: Article

Publication status: Published

Journal: Human Dimensions of Wildlife

Year: 2015

Volume: 20

Issue: 5

Pages: 440-453

Print publication date: 29/09/2015

Online publication date: 20/07/2015

Acceptance date: 25/06/2015

Date deposited: 07/06/2018

ISSN (print): 1087-1209

ISSN (electronic): 1533-158X

Publisher: Taylor and Francis


DOI: 10.1080/10871209.2015.1037027


Altmetrics provided by Altmetric


Funder referenceFunder name
Economic and Social Research Council (ESRC) [grant number 12906529]