Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology

This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Publishing Limited, 2017.

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Author(s): Meyer HM, Manika D

Publication type: Article

Publication status: Published

Journal: Journal of Consumer Marketing

Year: 2017

Volume: 34

Issue: 4

Pages: 349-358

Online publication date: 13/04/2017

Acceptance date: 29/11/2016

Date deposited: 03/07/2018

ISSN (print): 0736-3761

ISSN (electronic): 2052-1200

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/JCM-11-2014-1226

DOI: 10.1108/JCM-11-2014-1226

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