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Lookup NU author(s): Professor Diana Gregory-SmithORCiD, Professor Danae ManikaORCiD
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Author(s): Gregory-Smith D, Wells V, Manika D
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Management
Year: 2015
Volume: 31
Issue: 3-4
Pages: 336-377
Online publication date: 20/10/2014
Acceptance date: 01/01/1900
ISSN (print): 0267-257X
ISSN (electronic): 1472-1376
Publisher: Routledge
URL: https://doi.org/10.1080/0267257X.2014.971045
DOI: 10.1080/0267257X.2014.971045
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