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Lookup NU author(s): Professor Danae ManikaORCiD
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Author(s): Ball JG, Manika D, Stout P
Publication type: Article
Publication status: Published
Journal: International Journal of Advertising
Year: 2016
Volume: 35
Issue: 2
Pages: 216-247
Online publication date: 25/02/2015
Acceptance date: 17/06/2014
ISSN (print): 0265-0487
Publisher: Routledge
URL: https://doi.org/10.1080/02650487.2015.1009346
DOI: 10.1080/02650487.2015.1009346
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