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Lookup NU author(s): Professor Danae ManikaORCiD, Professor Diana Gregory-SmithORCiD
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Author(s): Manika D, Gregory-Smith D
Publication type: Article
Publication status: Published
Journal: Journal of Marketing Communications
Year: 2017
Volume: 23
Issue: 1
Pages: 22-72
Online publication date: 30/08/2014
Acceptance date: 01/01/1900
ISSN (print): 1352-7266
ISSN (electronic): 1466-4445
Publisher: Routledge
URL: https://doi.org/10.1080/13527266.2014.946436
DOI: 10.1080/13527266.2014.946436
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