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Lookup NU author(s): Dr Ana Javornik
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Taylor and Francis Ltd., 2018.
For re-use rights please refer to the publisher's terms and conditions.
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. Overlaying a building with images from the past can be an engaging way to explore a historic site. However, little is known about what type of content functions well when using augmented reality (AR) in outdoor contexts. This research investigates how different types of AR content–such as text or image – can affect the flow experience as well as other user affective and behavioural responses. We ran an experimental study with 85 participants at a university campus, where three groups used different apps–AR app with overlaid textual information, AR app with overlaid both textual information and images and an app with audio guide – to explore the area's historic and cultural background. The results show that overlaying images in addition to the text was clearly the most successful way of attracting attention and providing stronger flow in comparison to the apps that overlaid only text or delivered audio. However, we also discovered that users occasionally interpreted the overlaid imagery to be cues for something else other than what they were designed to represent. Finally, we discuss how AR content can enlarge otherwise invisible details, depict historic elements and unveil interiors of buildings.
Author(s): Javornik A, Kostopoulou E, Rogers Y, Fatah gen Schieck A, Koutsolampros P, Moutinho AM, Julier S
Publication type: Article
Publication status: Published
Journal: Behaviour and Information Technology
Year: 2018
Volume: 38
Issue: 1
Pages: 9-27
Print publication date: 01/01/2019
Online publication date: 15/08/2018
Acceptance date: 23/07/2018
Date deposited: 15/10/2018
ISSN (print): 0144-929X
ISSN (electronic): 1362-3001
Publisher: Taylor and Francis Ltd.
URL: https://doi.org/10.1080/0144929X.2018.1505950
DOI: 10.1080/0144929X.2018.1505950
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