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Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?

Lookup NU author(s): Professor Danae Manika



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Springer Netherlands, 2018.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Grougiou V, Balabanis G, Manika D

Publication type: Article

Publication status: Published

Journal: Journal of Business Ethics

Year: 2018

Pages: epub ahead of print

Online publication date: 04/10/2018

Acceptance date: 27/09/2018

Date deposited: 25/09/2018

ISSN (print): 0167-4544

ISSN (electronic): 1573-0697

Publisher: Springer Netherlands


DOI: 10.1007/s10551-018-4032-x


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