Toggle Main Menu Toggle Search

Open Access padlockePrints

Post-materialistic values and entrepreneurial intention: The Case of Saudi Arabia

Lookup NU author(s): Dr Robert Newbery


Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


PurposeThe purpose of this paper is to investigate how cultural values influence the entrepreneurial process. It conceptualises the relationship between post-materialistic values and entrepreneurial intention to explain low entrepreneurial activity.Design/methodology/approachThe study was conducted in Saudi Arabia with non-entrepreneurs. An online survey returned 405 valid questionnaires, representing a 27 per cent response rate. The data were analysed using partial least structural equation modelling.FindingsThe paper identifies key factors that explain the influence of changing cultural values on entrepreneurial activity. The results show that post-materialistic values influence entrepreneurial intention by decreasing desirability and entrepreneurial self-efficacy.Research limitations/implicationsThe study conceptualises the interplay between cultural values and entrepreneurial intention in Saudi Arabia. Further insights can be developed by comparing Saudi Arabia with other countries. The study was conducted as a “snapshot” of the current situation of entrepreneurship in Saudi Arabia with a cross-sectional survey design.Practical implicationsThe paper holds important implications for entrepreneurship educators when addressing unsupportive cultures for entrepreneurial activity. Cultural and motivational approaches are suggested. While the former focuses on aspects that encourage the desire and confidence to start a business, the latter involves encouraging setting venture creation as a goal.Originality/valuePrevious studies indicated that post-materialistic values negatively influence entrepreneurship; this paper contributes further by exploring how this relationship manifests by exploring the intervening factors between post-materialistic values and entrepreneurial intention. It advances entrepreneurship research by investigating deep assumptions underlying the formulation of entrepreneurial intentions. It also responds to the need to understand the difference in the levels of entrepreneurial activity across countries.

Publication metadata

Author(s): Alammari K, Newbery R, Haddoud M, Beaumont E

Publication type: Article

Publication status: Published

Journal: Small Business and Enterprise Development

Year: 2018

Volume: 26

Issue: 1

Pages: 158-179

Print publication date: 01/01/2019

Online publication date: 16/07/2018

Acceptance date: 15/06/2018

Publisher: Emerald Publishing Limited


DOI: 10.1108/JSBED-12-2017-0386


Altmetrics provided by Altmetric