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Lookup NU author(s): Dr Robert Newbery
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This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’.
Author(s): Jones P, Newbery R, Underwood P
Editor(s): Jones, P;Maas, G; Pittaway, L;
Series Editor(s): Jones, P;
Publication type: Book Chapter
Publication status: Published
Book Title: Entrepreneurship Education: New Perspectives on Entrepreneurship Education
Year: 2017
Volume: 7
Pages: 197-211
Print publication date: 04/10/2017
Acceptance date: 04/07/2017
Series Title: Contemporary Issues in Entrepreneurship Research
Publisher: Emerald
Library holdings: Search Newcastle University Library for this item
ISBN: 9781787142817
