Toggle Main Menu Toggle Search

Open Access padlockePrints

Enhanced Entrepreneurial Learning through Visual Experiential Learning

Lookup NU author(s): Dr Robert Newbery


Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’.

Publication metadata

Author(s): Jones P, Newbery R, Underwood P

Editor(s): Jones, P;Maas, G; Pittaway, L;

Series Editor(s): Jones, P;

Publication type: Book Chapter

Publication status: Published

Book Title: Entrepreneurship Education: New Perspectives on Entrepreneurship Education

Year: 2017

Volume: 7

Pages: 197-211

Print publication date: 04/10/2017

Acceptance date: 04/07/2017

Series Title: Contemporary Issues in Entrepreneurship Research

Publisher: Emerald

Library holdings: Search Newcastle University Library for this item

ISBN: 9781787142817