Toggle Main Menu Toggle Search

Open Access padlockePrints

The Propaganda Model and Intersectionality: Integrating Separate Paradigms

Lookup NU author(s): Dr Florian Zollmann



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


The world is currently witnessing a revitalisation of the right and of authoritarian political tendencies. Right-wing forces across the globe have been able to push misogynist, homophobic and xenophobic discourses into the mainstream of politics and media. Whilst these developments have been fuelled by the neoliberal economic programmes unrolled since the 1970s, sexism and racism have always been anchored within the structures of real existing capitalism. This suggests, then, that many of the societal issues we are encountering today are rooted in structural disadvantage and oppression pertaining not only to economics and class but also to gender, race and ethnicity. Yet, approaches in Communication Studies and Cultural Studies have often engaged in separate interrogations of media misrepresentations in relation to either class and economics, or gender and/or race. On the other hand, intersectional scholarship has long highlighted how these societal spheres are interconnected and should thus be researched simultaneously. The Herman-Chomsky Propaganda Model constitutes the leading analytical tool to theorize and investigate media bias. The following contributions will conceptualize and illustrate how the PM relates to intersectional scholarship and societal structures. This will be done on the basis of theoretical elaborations and empirical case studies as well as broader discussions of the politics within the disciplines of Communications Studies and Cultural Studies. It will be demonstrated that the PM can be used to unveil interlocking media biases and misrepresentations deriving from parallel societal discriminations including classism, sexism and racism.

Publication metadata

Author(s): Zollmann F, Klaehn J, Sikka T, Comeforo K, Broudy D, Troeger M, Poole E, Edgley A, Mullen A

Publication type: Article

Publication status: Published

Journal: Media Theory

Year: 2018

Volume: 2

Issue: 2

Pages: 213-239

Print publication date: 17/12/2018

Online publication date: 17/12/2018

Acceptance date: 14/12/2018

Date deposited: 20/02/2019

ISSN (electronic): 2557-826X

Publisher: Media Theory



Find at Newcastle University icon    Link to this publication