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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Lookup NU author(s): Dr Haytham Siala

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Publication metadata

Author(s): Çifci S, Ekinci Y, Whyatt G, Siala H

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2016

Volume: 69

Issue: 9

Pages: 3740-3747

Print publication date: 01/09/2016

Online publication date: 27/04/2016

Acceptance date: 01/12/2015

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.jbusres.2015.12.066

DOI: 10.1016/j.jbusres.2015.12.066


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