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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Is There Such a Thing As Religious Brand Loyalty?

Lookup NU author(s): Dr Haytham Siala

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Publication metadata

Author(s): Siala H

Editor(s): Usunier J-C; Stolz J

Publication type: Book Chapter

Publication status: Published

Book Title: Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality.

Year: 2014

Pages: 141-156

Print publication date: 28/12/2013

Acceptance date: 12/05/2007

Publisher: Ashgate

Place Published: Surrey

Library holdings: Search Newcastle University Library for this item

ISBN: 9781409467557


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