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Is There Such a Thing As Religious Brand Loyalty?

Lookup NU author(s): Dr Haytham Siala

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Publication metadata

Author(s): Siala H

Editor(s): Usunier J-C; Stolz J

Publication type: Book Chapter

Publication status: Published

Book Title: Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality.

Year: 2014

Pages: 141-156

Print publication date: 28/12/2013

Acceptance date: 12/05/2007

Publisher: Ashgate

Place Published: Surrey

Library holdings: Search Newcastle University Library for this item

ISBN: 9781409467557


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