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Social Media and E-commerce in the Kingdom of Saudi Arabia – Trends and Future Directions

Lookup NU author(s): Dr Ellis SolaimanORCiD



This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by ACM, 2019.

For re-use rights please refer to the publisher's terms and conditions.


Social commerce (s-commerce) is a new form of electronic commerce (e-commerce) that uses social media to deliver commerce transactions [9], and can be defined as the use of social media to conduct commercial transactions [10]. S-commerce has empowered customers and enhanced the relationship between companies and their customers. In Saudi Arabia, its use has created business opportunities for both entrepreneurs and companies. However, few studies have investigated the use of s-commerce in the Arab world, particularly in Saudi Arabia, and thus our research aims to examine the current use of s-commerce in Saudi Arabia, via the use of qualitative data collection methods, including interviews and co-design workshops. In this paper, we present certain essential research issues which need to be considered for Saudi Arabia and the Arab world to reach their full potential.

Publication metadata

Author(s): AlArfaj A, Solaiman E, Marshall L

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: CHI - ArabHCI

Year of Conference: 2019

Print publication date: 09/05/2019

Acceptance date: 01/03/2019

Date deposited: 04/04/2019

Publisher: ACM