Lookup NU author(s): Dr Ellis Solaiman
This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been accepted and is due to be published in its final definitive form by ACM, 2019.
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Social commerce (s-commerce) is a new form of electronic commerce (e-commerce) that uses social media to deliver commerce transactions , and can be defined as the use of social media to conduct commercial transactions . S-commerce has empowered customers and enhanced the relationship between companies and their customers. In Saudi Arabia, its use has created business opportunities for both entrepreneurs and companies. However, few studies have investigated the use of s-commerce in the Arab world, particularly in Saudi Arabia, and thus our research aims to examine the current use of s-commerce in Saudi Arabia, via the use of qualitative data collection methods, including interviews and co-design workshops. In this paper, we present certain essential research issues which need to be considered for Saudi Arabia and the Arab world to reach their full potential.
Author(s): AlArfaj A, Solaiman E, Marshall L
Publication type: Conference Proceedings (inc. Abstract)
Publication status: In Press
Conference Name: CHI - ArabHCI
Year of Conference: 2019
Acceptance date: 01/03/2019