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Lookup NU author(s): Aisha Alarfaj,
Dr Ellis SolaimanORCiD
This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by ACM, 2019.
For re-use rights please refer to the publisher's terms and conditions.
The advancement of social media and e-commerce have created a new model of online shopping which is called social commerce. Social commerce platforms need to integrate social features with commercial functions to improve user experience and to enhance trust between consumers and sellers. Current social media platforms such as Instagram, mostly focus on social aspects with no commercial functions. Also traditional e-commerce websites have commercial capabilities but with limited social features. In this demo, we present an interface for a social commerce platform that integrates both social features and commercial functions to help consumers in their purchase decision processes.
Author(s): AlArfaj AA, Solaiman E
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 9th International Conference on Communities and Technologies - Transforming Communities (C&T '19)
Year of Conference: 2019
Online publication date: 03/06/2019
Acceptance date: 05/05/2019
Date deposited: 12/05/2019