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Lookup NU author(s): Professor Savvas PapagiannidisORCiD, Professor Eleftherios AlamanosORCiD
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Author(s): Lu Y, Papagiannidis S, Alamanos E
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Science Annual Conference 2019
Year of Conference: 2019
Print publication date: 29/05/2019
Acceptance date: 01/03/2019