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Shaping alcohol health literacy: a systematic concept analysis and review

Lookup NU author(s): Professor Gill Rowlands



This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).


Aim: This study uses an innovative methodology to understand the implications of applying the emerging concept of health literacy to other contexts using the example of alcohol. Method: An Evolutionary Concept Analysis combined with the principles and standards of the Systematic Review process enables a rigorous analysis of the conceptual representation of alcohol health literacy. Key results: Alcohol health literacy includes a wide range of attributes that encompass many different health literacies beyond simply the capacity to understand alcohol-related harms and use that information in decision-making. Alcohol health literacy empowers people to understand alcohol marketing and messages and how alcohol information is distributed through social networks. It is an outcome of media-related alcohol education and its consequences include health action skills and realistic expectancies of alcohol. Conclusion: The focus on health literacy which emphasises not only individual skills but also draws attention to the social determinants of alcohol use and how alcohol health literacy is shaped by social networks and interactions provides important lessons for alcohol health promotion interventions. Health literacy when applied to alcohol includes many different domains and the innovative method used here provides a framework to develop interventions that build health literacy in different contexts.

Publication metadata

Author(s): Okan O, Rowlands G, Sykes S, Wills J

Publication type: Article

Publication status: Published

Journal: Health Literacy Research and Practice

Year: 2020

Volume: 4

Issue: 1

Pages: e3-e20

Online publication date: 15/01/2020

Acceptance date: 15/03/2019

Date deposited: 29/05/2019

ISSN (electronic): 2474-8307

Publisher: Healio


DOI: 10.3928/24748307-20191104-01


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