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Lookup NU author(s): Dr Cezara NicoaraORCiD
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Author(s): Nicoara C, Leonidou C, Robson M, Palihawadana D
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: American Marketing Association (AMA) Global Marketing SIG Doctoral Consortium
Year of Conference: 2019
Online publication date: 20/05/2019
Acceptance date: 02/04/2018
Publisher: American Marketing Association
URL: https://www.amaglobalsig.org/2019-buenos-aires-conference