Embedding CSR in the firm’s DNA: The case for Strategic CSR in Emerging Markets

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Author(s): Nicoara C, Palihawadana D, Robson M, Leonidou M

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Science (AMS) Annual Conference AMSAC 2017

Year of Conference: 2017

Pages: 161-161

Print publication date: 06/12/2017

Online publication date: 06/12/2017

Acceptance date: 02/04/2016

ISSN: 9783319660226

Publisher: Springer

URL: https://doi.org/10.1007/978-3-319-66023-3_63

DOI: 10.1007/978-3-319-66023-3_63

Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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