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Embedding CSR in the firm’s DNA: The case for Strategic CSR in Emerging Markets -Examples from Romania

Lookup NU author(s): Dr Cezara Nicoara


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Publication metadata

Author(s): Nicoara C, Palihawadana D, Robson M, Leonidou C

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: AMA Global Marketing SIG Special Conference

Year of Conference: 2017

Online publication date: 07/04/2017

Acceptance date: 02/04/2016