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Lookup NU author(s): Dr Josephine Go JefferiesORCiD
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Author(s): Go Jefferies J, Bishop S, Hibbert S
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing 52nd Annual Conference
Year of Conference: 2019
Print publication date: 24/06/2019
Online publication date: 24/06/2019
Acceptance date: 15/04/2019