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The effect of customer reciprocity on e-loyalty through relationship quality: an international perspective

Lookup NU author(s): Dr Haytham Siala

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Publication metadata

Author(s): Sree B, Rafiq M, Siala H

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 7th ABRM-MEC International Conference on Business and Economic Development (ICBED)

Year of Conference: 2018

Online publication date: 09/04/2018

Acceptance date: 09/04/2018

Publisher: Academy of Business & Retail Management (ABRM); Medgar Evers College of the City University of New York

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