Lookup NU author(s): Dr Rosario Aguilar
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Is there a gender gap in Latin American attitudes toward women politicians? While scholars of Latin America have examined the role of institutions and quotas in women's electoral success, less attention has been paid to voters' attitudes about women leaders. In this paper, we report on two survey experiments and an observational study in Brazil looking at the effect of candidate gender on vote choice. We asked subjects to chose a candidate from a hypothetical ballot while randomly varying candidates' gender. We find a strong and consistent 5–7 percentage point pro-female bias. Our experiments illustrate a novel approach to testing candidate choice models.
Author(s): Aguilar R, Cunow S, Desposato S
Publication type: Article
Publication status: Published
Journal: Electoral Studies
Online publication date: 11/04/2015
Acceptance date: 25/03/2015
ISSN (print): 0261-3794
ISSN (electronic): 1873-6890
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