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An investigation into recognising value creation by customers and virtual communities in e-sports

Lookup NU author(s): Dr David Grundy

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Publication metadata

Author(s): Grundy D, Sutherland M, Edwards N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Conference

Year of Conference: 2016

Acceptance date: 29/01/2016

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