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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Exploring contextual, situational and demographic influences on commitment to a massively multiplayer online game subscription relationship: a Commitment-Trust Theory approach

Lookup NU author(s): Dr David Grundy

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Publication metadata

Author(s): Grundy D

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing 2016 Conference

Year of Conference: 2016

Online publication date: 04/07/2016

Acceptance date: 29/01/2016

Publisher: Academy of Marketing

URL: https://www.academyofmarketing.org/conference/conference-history/conference-2016/


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