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Exploring contextual, situational and demographic influences on commitment to a massively multiplayer online game subscription relationship: a Commitment-Trust Theory approach

Lookup NU author(s): Dr David Grundy


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Publication metadata

Author(s): Grundy D

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing 2016 Conference

Year of Conference: 2016

Online publication date: 04/07/2016

Acceptance date: 29/01/2016

Publisher: Academy of Marketing