Media Futurism: Time Warps of Future Media Homes in Speculative Films and Corporate Videos

Chambers, D

doi:10.1007/978-3-030-24950-2

Media Futurism: Time Warps of Future Media Homes in Speculative Films and Corporate Videos

Lookup NU author(s): Professor Deborah Chambers ORCiD

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Abstract

Homes of the future known as "smart homes", present dazzling digital settings for sensory inputs into the domestic experience, shaped by new media and communication gadgets and automated systems. This chapter deals with a specific kind of mediated time: imaginings of media futures. Whilst research on media time attends to the temporal routines and memories associated with media schedules and content, mediated time also concerns how media futures and pasts are imagined and realised. Media time is approached in this chapter as a technological and discursive periodisation of the past, present and future. taking a diachronic rather than chronological approach, the chapter explores the temporal dimensions of media change by studying utopian visions of the media future. A case study of corporate visions of the "future home" s undertaken to understand the discursive narratives and new media rhetoric comprising the mediation of future time. the focus is on anticipated media and communication technologies conceived and popularised by corporate speculative films and videos of the future home and centred on two periods: the 1960s and the present (from 2010 onwards).