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The double-edged sword of cultural distance in international alliances - How perceived cultural distance influences trust and task discourse to drive new product development performance

Lookup NU author(s): Dr Robin Pesch



This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald, 2017.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Pesch R, Bouncken RB

Publication type: Article

Publication status: Published

Journal: Cross Cultural and Strategic Management

Year: 2017

Volume: 24

Issue: 1

Pages: 33-54

Online publication date: 06/02/2017

Acceptance date: 26/10/2016

Date deposited: 04/02/2020

ISSN (print): 2059-5794

ISSN (electronic): 2059-5794

Publisher: Emerald


DOI: 10.1108/CCSM-03-2016-0065


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