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Away from home: How young Chinese consumers travel with global brands?

Lookup NU author(s): Dr Qionglei Yu


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Publication metadata

Author(s): Cappellini B, Hosony S, Yen DA, Yu Q

Publication type: Article

Publication status: Published

Journal: Journal of Retailing and Consumer Services

Year: 2019

Volume: 46

Pages: 87-94

Print publication date: 01/01/2019

Online publication date: 31/10/2017

Acceptance date: 17/10/2017

ISSN (print): 0969-6989

Publisher: Elsevier


DOI: 10.1016/j.jretconser.2017.10.012


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